[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-settings":3,"work-project-visit-keswick-rebrand":64},{"defaultDescription":4,"defaultShareImage":4,"footer":5,"header":40,"logo":62,"separator":4,"siteName":44,"social":63,"twitter":4},null,{"address":6,"ctaHref":7,"ctaIntro":8,"ctaLabel":9,"emailHref":10,"emailLabel":11,"legalLinks":12,"legalNote":28,"phoneHref":29,"phoneLabel":30,"socialLinks":31},"Outthought\nFuel Studios\nPottergate\nNorwich NR2 1DX","\u002Fcontact","Looking for help with creative clarity?","Get in touch","mailto:studio@outthought.co.uk?subject=Howdy!","studio@outthought.co.uk",[13,16,19,22,25],{"fileUrl":4,"href":14,"label":15},"\u002Fprivacy","Privacy policy",{"fileUrl":4,"href":17,"label":18},"\u002Fsecurity","Security and data processing",{"fileUrl":20,"href":4,"label":21},"https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fgh82p045\u002Fproduction\u002Fa46b868329de54a9dd93a25553c0a9a92c193ca3.pdf","Diversity & inclusion",{"fileUrl":23,"href":4,"label":24},"https:\u002F\u002Fcdn.sanity.io\u002Ffiles\u002Fgh82p045\u002Fproduction\u002F906fcff89ea6d5984788c01c92f0daaabb5f8b61.pdf","Carbon reduction",{"fileUrl":4,"href":26,"label":27},"https:\u002F\u002Fregistry.blockmarktech.com\u002Fcertificates\u002F5c8bb2a9-5d83-4bd4-9d75-2e5832100178\u002F?source=WEB","Cyber Essentials Certified","Outthought is a trading name of Think Marketing Ltd","tel:+441603552602","+44 [0]1603 552 602",[32,36],{"_key":33,"href":34,"label":35},"ffe6a13d298a","https:\u002F\u002Fuk.linkedin.com\u002Fcompany\u002Fout-thought","LinkedIn",{"_key":37,"href":38,"label":39},"cc81684bc1b1","https:\u002F\u002Fwww.instagram.com\u002Foutthoughtout\u002F","Instagram",{"contactHref":7,"contactLabel":41,"logo":42,"navLinks":45},"Contact",{"_type":43,"alt":44},"image","Outthought",[46,50,54,58],{"_key":47,"href":48,"label":49},"259dfb275b6a","\u002Fservices","Services",{"_key":51,"href":52,"label":53},"38bad5eff59c","\u002Fwork","Work",{"_key":55,"href":56,"label":57},"9d537b4ef142","\u002Fstudio","Studio",{"_key":59,"href":60,"label":61},"953f4efa24f3","\u002Fblog","Blog",{"_type":43,"alt":44},[34,38],{"kind":65,"doc":66},"project",{"_id":67,"body":68,"categories":312,"featured":257,"heroImage":329,"intro":333,"order":350,"publishedAt":4,"seo":351,"slug":354,"thumbnail":355,"title":359},"09f26622-6302-4879-a472-5e9f919e20b4",[69,87,120,144,158,170,189,209,222,228,234,246,252,258],{"_key":70,"_type":71,"image":72,"layout":74,"video":75},"bbcfed1c4c69","fullImage",{"_type":43,"alt":73},"Logo animation","bleed",{"_type":76,"playback":77,"poster":78,"video":83},"videoMedia","ambient",{"_type":43,"alt":79,"asset":80},"VK logo animation",{"_ref":81,"_type":82},"image-8abb07714547b351bb249dc868a0e81b3ad9760e-2718x1338-png","reference",{"_type":84,"asset":85},"file",{"_ref":86,"_type":82},"file-e08c8a991c1f0fcb30e75a2d5e8a80385e26d19e-mp4",{"_key":88,"_type":89,"images":90,"layout":119},"84fb09e36772","imageGrid",[91,100,105,110],{"_key":92,"_type":76,"poster":93,"video":97},"e6a61d5bde9a",{"_type":43,"alt":94,"asset":95},"K monogram",{"_ref":96,"_type":82},"image-5786faffa878776771160b4848883975dfcae6cd-1340x816-png",{"_type":84,"asset":98},{"_ref":99,"_type":82},"file-fcfedbe3f1f3ac7f5f1d3641412c855eef42487e-mp4",{"_key":101,"_type":43,"alt":102,"asset":103},"cf58bdec44ad","Strapline",{"_ref":104,"_type":82},"image-edc24950e33cde99a74d294a7f90959c5c49da09-2010x1224-png",{"_key":106,"_type":43,"alt":107,"asset":108},"d553cb8cd877","Keswick image with logo",{"_ref":109,"_type":82},"image-9026a75e662b22d72e879fb1a73ff5ade193c0fa-2010x1224-png",{"_key":111,"_type":76,"poster":112,"video":116},"24d2fa52c980",{"_type":43,"alt":113,"asset":114},"Stones animation ",{"_ref":115,"_type":82},"image-ed929cf540a6059b9a25743cbe23746c4113db9e-1340x816-png",{"_type":84,"asset":117},{"_ref":118,"_type":82},"file-2adf4ad31d6f3e55730ef216956a1430456dbb83-mp4","quad",{"_key":121,"_type":122,"body":123,"heading":143},"be9e0f321897","textBlock",[124,135],{"_key":125,"_type":126,"children":127,"markDefs":133,"style":134},"3e1b794455fa","block",[128],{"_key":129,"_type":130,"marks":131,"text":132},"a87d2d748f13","span",[],"Visit Keswick found themselves stuck in a groove. With so much beautiful landscape to showcase, as a destination the place should surely sell itself. The problem was, so could any other destination in the Lake District.\n",[],"normal",{"_key":136,"_type":126,"children":137,"markDefs":142,"style":134},"4203a16ba0fb",[138],{"_key":139,"_type":130,"marks":140,"text":141},"5e4bb46cab79",[],"Outthought worked with stakeholders to define what makes Keswick unique vs local competition in the Lakes. What was special about, people, place, outlook, and most importantly, feel.\n",[],"Moving mountains to reposition Keswick for a new generation of visitors",{"_key":145,"_type":89,"images":146,"layout":157},"ad81f6e71db8",[147,152],{"_key":148,"_type":43,"alt":149,"asset":150},"1bcf888b4a70","Stone pattern",{"_ref":151,"_type":82},"image-948391cba0b0cbfdda3e91ba5dad4e2beb6a2c00-2010x2508-png",{"_key":153,"_type":43,"alt":154,"asset":155},"e29092405fd2","Stone wall",{"_ref":156,"_type":82},"image-d394dee8f8a3ba0443d3caa521a5a745acba246f-1342x1672-png","pair",{"_key":159,"_type":122,"body":160,"heading":169},"5014439d25f6",[161],{"_key":162,"_type":126,"children":163,"markDefs":168,"style":134},"9eac5d56e987",[164],{"_key":165,"_type":130,"marks":166,"text":167},"1a95c07db525",[],"The redesigned brand and identity balances Keswick’s remarkable heritage with a contemporary styling that embraces the active, culturally literate tourists it attracts today. The brand purposefully shifts towards a more graphic execution, informed by unmistakable Keswick vernacular, including the ubiquitous lakeland stone found in the architecture of the area.",[],"Heritage reimagined ",{"_key":171,"_type":89,"images":172,"layout":188},"c41fe4aad961",[173,178,183],{"_key":174,"_type":43,"alt":175,"asset":176},"9beb5054350c","Town map",{"_ref":177,"_type":82},"image-5a8415559634078a747fa6ea1c3d597a62962366-1340x816-png",{"_key":179,"_type":43,"alt":180,"asset":181},"6c5b5742d3fe","VK merch",{"_ref":182,"_type":82},"image-a110364f6e7dc66e541363c3ce05ae7e9c95d6a6-5405x3604-png",{"_key":184,"_type":43,"alt":185,"asset":186},"ae9d3a2e4637","Brochure",{"_ref":187,"_type":82},"image-7a87258d58f398273758986872ca6e232c8a8304-2720x1556-png","two-up-one",{"_key":190,"_type":122,"body":191,"heading":208},"53192f4cb75c",[192,200],{"_key":193,"_type":126,"children":194,"markDefs":199,"style":134},"9e9d3d42a460",[195],{"_key":196,"_type":130,"marks":197,"text":198},"7f0d2f571b67",[],"The new Visit Keswick brand and identity positions Keswick and the Northern Lakes as unique, youthful and highly visible in the region and beyond.\n",[],{"_key":201,"_type":126,"children":202,"markDefs":207,"style":134},"0988f62c9bc6",[203],{"_key":204,"_type":130,"marks":205,"text":206},"099bd4794f3b",[],"The result is a brand that feels unmistakably Keswick; rooted in its heritage, but with a fresh outlook and the flexibility to grow with the destination.\n",[],"A new chapter for Keswick",{"_key":210,"_type":89,"images":211,"layout":157},"59fc58aee2a7",[212,217],{"_key":213,"_type":43,"alt":214,"asset":215},"a7a38a58e206","Windbreaker",{"_ref":216,"_type":82},"image-7362027cbf98f7e7eecb15fb6e4300242e992c68-3000x2000-png",{"_key":218,"_type":43,"alt":219,"asset":220},"9f0e9c98d1ae","Typographic poster",{"_ref":221,"_type":82},"image-690a03d2a139184526b233cd0f140966cf8ff8a4-2013x2508-png",{"_key":223,"_type":71,"image":224,"layout":74},"f80d0e45f659",{"_type":43,"alt":225,"asset":226},"Keswick Mountain Festival posters",{"_ref":227,"_type":82},"image-19743ed9d0a209688d36914f9f2984d65819dbe1-4000x3000-jpg",{"_key":229,"_type":230,"attribution":231,"author":232,"quote":233},"374622ecc148","quoteBlock","Head of Marketing, Visit Keswick","Rosie Danagher","Working with the Outthought team has been a joy from start to finish, as soon as I met them I knew they would be great to work with. They listened to what I wanted for the new brand and website, it's like they climbed inside my head and were able to bring my vision to life, they took time to know our business, our area and heritage and then created something beautiful from that. The team was fantastic at communication and have been so supportive, it's been such a pleasure working with them all.",{"_key":235,"_type":71,"image":236,"layout":74,"video":238},"d56fe133dbee",{"_type":43,"alt":237},"Socials video",{"_type":76,"playback":77,"poster":239,"video":243},{"_type":43,"alt":240,"asset":241},"social media examples animation",{"_ref":242,"_type":82},"image-b7abd335afd485a82a283a989ff309b350b28918-2716x1672-png",{"_type":84,"asset":244},{"_ref":245,"_type":82},"file-8f6df8d0d22742fe0cdf3f3287257350a8f8239c-mp4",{"_key":247,"_type":71,"image":248,"layout":74},"c7252f513ebf",{"_type":43,"alt":249,"asset":250},"Brand guidelines",{"_ref":251,"_type":82},"image-57046bfe0fcd3ac6c758c40dbaa71e152cfdb81d-4800x3000-png",{"_key":253,"_type":254,"noTopBorder":255,"title":256,"withArrow":257},"31223ea45647","sectionHeading",false,"Explore more",true,{"_key":259,"_type":260,"limit":261,"mode":262,"projects":263},"f492ed37a46f","relatedWork",3,"manual",[264,279,296],{"_id":265,"categories":266,"slug":273,"thumbnail":274,"thumbnailVideo":4,"title":278},"9cedb479-fa21-4c3c-b724-7cffd8e95d52",[267,269,271],{"title":268},"UX \u002F UI",{"title":270},"On screen graphics",{"title":272},"Website design","visit-keswick-website",{"_type":43,"alt":275,"asset":276},"Visit keswick website screens",{"_ref":277,"_type":82},"image-94689164608e007c5ec4fae5b4542bc862ce9562-1320x1473-png","Visit Keswick Website",{"_id":280,"categories":281,"slug":290,"thumbnail":291,"thumbnailVideo":4,"title":295},"workProject.cf2debb695a9cf4a",[282,284,286,288],{"title":283},"Brand",{"title":285},"Campaign strategy",{"title":287},"Art direction & photography",{"title":289},"OOH","electric-barge",{"_type":43,"alt":292,"asset":293},"Electric Barge — campaign portrait",{"_ref":294,"_type":82},"image-5fe7a1048743bce0ac747b106affc1584d3350a1-880x982-png","The Electric Barge and The Floating Classroom",{"_id":297,"categories":298,"slug":306,"thumbnail":307,"thumbnailVideo":4,"title":311},"workProject.00e9dc7493e0c307",[299,301,303,305],{"title":300},"Interactive app",{"title":302},"Print and collateral",{"title":304},"Social media",{"title":285},"it-s-all-in-sheringham",{"_type":43,"alt":308,"asset":309},"Experience Sheringham app",{"_ref":310,"_type":82},"image-19291b9b7c761a9cd8ee9ad618f8cf3052a8f705-880x982-png","It’s all in Sheringham",[313,317,321,325],{"_id":314,"slug":315,"title":316},"5d84efc5-7956-4d42-941e-22ef6cd9d837","visual-identity","Visual identity",{"_id":318,"slug":319,"title":320},"07edb33a-2a33-4acd-aebf-c19ddc4c8b8a","copy-and-messaging","Copy and messaging",{"_id":322,"slug":323,"title":324},"bfc5f321-9502-4b6b-a8a9-6f29f72c5c0d","brand-application","Brand application",{"_id":326,"slug":327,"title":328},"f8cd0275-c4e2-411e-8b7c-54478c8cc47a","brand-rollout","Brand rollout",{"_type":43,"alt":330,"asset":331},"The lakes your way",{"_ref":332,"_type":82},"image-2b0a361cd2ba073a692038d40f452a8397eb7d75-4080x1960-png",[334,342],{"_key":335,"_type":126,"children":336,"markDefs":341,"style":134},"50cbf856cd26",[337],{"_key":338,"_type":130,"marks":339,"text":340},"14e955c2f5ab",[],"Visit Keswick is the UKs oldest DMO dating back to the late 19th Century when the industrialists of the North West began sending their workers to the Northern Lake District for constitutional breaks (not without ulterior motive).",[],{"_key":343,"_type":126,"children":344,"markDefs":349,"style":134},"2f4f8c99b37b",[345],{"_key":346,"_type":130,"marks":347,"text":348},"2db473984bf1",[],"Today Keswick and the Northern Lakes is an internationally renowned tourist destination attracting a wide variety of visitors of all ages and all demographics.",[],1,{"_type":352,"metaDescription":353},"seo","Outthought redesigned a new brand identity for Visit Keswick to celebrate the remarkable heritage with a contemporary styling that embraces the active, culturally literate tourists it attracts today.","visit-keswick-rebrand",{"_type":43,"alt":356,"asset":357},"VK grid listing",{"_ref":358,"_type":82},"image-8e5ff769db7b9ccd9d194b03d9ce3c7815f5c107-1320x1473-png","Visit Keswick Rebrand"]