Outthought is a graphic design and branding agency that solves problems with good ideas, transforms brands, and eases client anxieties
What’s your problem?
This is the first question. If you don’t know the answer, that’s okay, we can help.
Outthought works with brands, businesses, startups, organisations and individuals to define, think through, and ultimately solve visual communication problems with intelligent, articulate and effective creative solutions. We do it on time and on budget to help our clients look better, stand out and sell more. And lord knows that’s getting harder all the time…
There’s so much of everything everywhere that sometimes it feels like nothing means anything any more.
WILLIAM SHAKESPEARE
Thoughts
In the brave new world of constant, relentless content it’s never been more challenging to get your audience’s attention. Let alone, keep it for long enough to get your message across. In response, we see more affecting effects and more tricks up sleeves to aid slick production than ever before. There are more platforms and mediums for messages and unimaginable access to unfathomably granular targeting. And yet, it’s harder than ever to get noticed…
What good are tricks if everyone has the same magic set?
We focus on the thought; the idea at the heart of the communication, because we believe that’s what your audience responds to. Not the flourish, but the thinking that makes the execution possible. We know that problems are solved by ideas, not effects, tricks, styles and gimmicks – there’s a place for these but not at the start of the process. We take the time to understand the problem before contemplating the execution of the solution then we add the flourish.
Results
We work to a proven process that capitalises on the utility and opportunities inherent in the amazing advances of Ai technology. We apply these tools at specific points in the creative process - not as an aid to production, but as an aid to developing better more robust thoughts and ideas. And when the idea gives us the solution, we rigorously test it against this little scamp.
Solution
Communication
Aesthetics
Mood
Performance
Outthought just get it. Their understanding of the vision for our projects brings the work to life in completely unexpected ways.
TOBY HAYNES, FOUNDER FILMOTRON ➞
We work with anyone, from global brands to micro-independents, small businesses and charities. We work on compact, detail-heavy projects and huge, unwieldy communication problems. Our team has a long track record of generating creative design solutions that work for a whole host of companies.
BEYOND THIS PLACE THERE BE DRAGONS
←
BEYOND THIS PLACE THERE BE DRAGONS ←
FEAR NOT FOR THE FUTURE WEEP NOT FOR THE PAST
→
FEAR NOT FOR THE FUTURE WEEP NOT FOR THE PAST →
ABANDON ALL HOPE YE WHO ENTER HERE
←
ABANDON ALL HOPE YE WHO ENTER HERE ←
SOUS LES PAVÉS LA PLAGE
→
SOUS LES PAVÉS LA PLAGE →
Outliers
Graphic design, branding and visual communication is in a state of almost constant flux. At this point, the old models of process and production are redundant, the business is different this week from last week and and will be different again next week. What is possible is expanding at a dizzying rate.
Embrace or perish.
By keeping a commercial focus on fundamentals (good ideas that solve problems) we’re making space for the creative possibilities of Ai and its shameless willingness to smash entirely disparate concepts, and styles into one another to create something unexpected. We want to play with it, challenge it, and exploit it. To speed things up, to iterate at far greater volume and to find surprising, amusing and interesting ideas that bring artfulness and nuance back to graphic design.
Outliers is a place for contemplation and play, for experiments with Ai and language models and pondering the possibilities. Ultimately, we want to find new and interesting applications for Ai in creative communication that improve outcomes for our clients and make better, more interesting work.
