Rolfe & Johnson
- Brand
- Visual identity
- Art direction
- Collateral
Rolfe & Johnson Homedressers provides interior design, home and show home dressing, and consultancy services to the property industry. Outthought were brought on board at Rolfe & Johnson’s inception to create a brand identity that would mark them out as providers of quality home dressing services and gain them space in a crowded and competitive market.
From mid-century to mid-Victorian
As the new kid on the block, it was important for Rolfe & Johnson to express the diversity of their offer to reach the greatest volume of potential customers.
In response, Outthought developed a typographic identity with an established feel that combines the modern and the traditional to reflect Rolfe & Johnson’s highly adaptable approach to styling that makes them a viable option across the full gamut of residential property types.
Elegant and understated
The elegant word mark and understated monogram at the heart of the brand were rolled out across a range of marketing collateral and customer-facing materials.
Outthought further expanded the brand assets available by building out an extensive, curated image library of both past Rolfe & Johnson projects and example stylistic photo sets to serve as new client primers and mood-board resources.
Outthought did a fantastic job of positioning us exactly where we wanted to be. They took the time to really get to know us as a business, and that made all the difference in the result. They’re absolutely lovely people to work with too!
