Cabel
- Brand
- Social media
- Website design
- Document design
Cabel is a global electro-mechanical engineering company dedicated to the repair, servicing, and optimisation of rotating electrical equipment for the power generation industry. Outthought worked with Cabel to refresh their brand and build out an extensive communications suite across multiple touch points, including their website, print collateral, internal documents, customer presentation decks, and social media presence.
Putting reliability in motion
Cabel has a knowledge base that is second to none, with a team of engineers renowned for their wide-ranging expertise. Their problem was in expressing this. Like all of their major competitors, before Outthought’s involvement, Cabel’s communications were elbow-deep in oily, broken-down components and rusted, failed equipment.
Outthought worked with Cabel to define what lies at the core of their offer: Reliability – the reliability of quality workmanship, professionalism, and ultimately continuous, uninterrupted power.
Robust, clear and consistent brand architecture
Through refocusing the brand, with the addition of a new strap line, ‘Reliability in motion’, and by developing a visual language that positions Cabel as the owner of positive outcomes and solutions rather than problems and failures, Cabel now benefits from a robust, clear and consistent brand architecture that flexes seamlessly across the many varied communications they generate as a global business.
Following the rollout of Outthought’s brand refresh, Cabel has seen significantly increased revenues and enjoyed its highest ever monthly billings.
We’ve worked with Outthought for several years and have consistently had an outstanding experience. They bring real innovation to design and marketing projects, but what truly sets them apart is their unique ability to immerse themselves in our ecosystem and deeply understand our business. Their insights and creativity have made a meaningful impact on how we present ourselves and engage with our audience.
