Aqua Marine
- Packaging
- Packaging guidelines
- Brand application
For over 60 years, Aqua Marine International has been the partner of choice for marine trade professionals across the UK and Europe, supplying high-performance chandlery and yacht maintenance products. Aqua Marine approached Outthought to design packaging across some of their key ranges. Having recently undertaken a masterbrand redesign, it fell to Outthought to establish a cohesive design system to apply the new brand across a variety of disparate pack types, taking into account strict regulatory requirements.
Technical meets aspirational
Aqua Marine’s packaging has to accommodate a high degree of technical specification detail alongside brand elements that define the aspirational nature of their high-quality product ranges.
Outthought worked systematically through an audit of different potential pack shapes and formats to ensure that conventions could be followed through across a varied range of box shapes, drum containers, bottles, soft packs, and rack cards.
