It’s all in Sheringham

Interactive app
Print and collateral

Social media
Campaign strategy

Experience Sheringham is an ambitious local trade body for the North Norfolk seaside town with a diverse membership of retailers, eateries, galleries, hotels, and attractions. Outthought were commissioned to design and produce a digital, interactive experience to incentivise visits and promote the town during the traditionally quiet month of February. With a focus on increasing in-person customers to almost 100 independent businesses, Outthought created a campaign centred on a mobile interactive discovery trail.

A trail of discovery... and rewards

By following the digital trail, visitors to Sheringham could access discounts, offers, competitions and other incentives at participating businesses. To access these offers, visitors had to scan unique and trackable QR codes in each visited business. On scanning the code, the visitor would receive a digital voucher to redeem.

The additional layer of a prize draw competition, where clues were slowly revealed on each unique QR scan, was designed to encourage as many visits to different businesses as possible.

It’s been a very successful campaign, marketed well and just what the town needs in January and February. I’d be very keen to do something similar next year.

From campaign to tourism brand

Outthought designed the mobile trail experience based around an illustrated town map created by Rocket Design. Assets were then created to promote the campaign across digital platforms with a targeted ad campaign managed by Outthought.

Outthought developed the It’s All In Sheringham campaign branding for instant recognition across the trail promotion, both online and physical, and as an adaptable platform to generate sticky campaign headlines. The success of the campaign has seen Outthought’s ‘It’s all in Sheringham’ identity widely adopted as the go-to local tourism brand for the town.

We’re really pleased with how the campaign worked. We definitely noticed a difference. It has been a positive thing for the businesses, a good idea and incentive and really brings the whole town together.