Visit Keswick Website
- UX / UI
- On screen graphics
- Website design
Keswick and the Northern Lakes is an internationally renowned tourist destination attracting a wide variety of visitors of all ages and all demographics.
As part of the broader Visit Keswick rebrand, Outthought redesigned keswick.org, creating a website and booking portal that brings the new identity to life online.
A digital experience with Keswick at its heart
The challenge was to translate this breadth and personality into a digital experience that felt as distinctive as the destination itself; inspiring visitors while making it easier to plan, discover and book their stay.
The design puts the destination first, using a flexible visual system to showcase the landscape, people, places and experiences that make Keswick unique.
Less like a directory, more like a digital companion
Alongside flexing the new visual identity to digital formats, Outthought worked with Selfe.ai to develop an AI led search, booking and itinerary building feature that allows users to find places to stay and things to do from conversational search. All bookable through the site and unique amongst UK DMO websites.
The AI experience creates a fundamentally different way to explore a destination online, making the experience more personal, intuitive and responsive to each visitor.
A new way to discover
This approach puts Visit Keswick at the forefront of how destination websites can use AI to enhance discovery and bookings, creating an experience that is not only designed for how people travel today, but ready for how they will travel next.
The result is a platform that feels less like a directory and more like a digital companion for discovering Keswick.
Working with the Outthought team has been a joy from start to finish, as soon as I met them I knew they would be great to work with. They listened to what I wanted for the new brand and website, it's like they climbed inside my head and were able to bring my vision to life, they took time to know our business, our area and heritage and then created something beautiful from that. The team was fantastic at communication and have been so supportive, it's been such a pleasure working with them all.
