PRINT COLLATERAL ➞ INFOGRAPHICS ➞

Austability

Austability is a provider of global expeditionary integrated operational support services. In collaboration with Norwich-based Ambition PR, Outthought were commissioned to design and produce introductory literature to support Austability’s ongoing expansion.

Open brochure displaying Austability's global operational support services, featuring blue and red imagery of an aircraft interior and flags of Australia, Canada, New Zealand, United Kingdom, and United States.
Open magazine spread featuring military personnel on the right page, and various client logos including Australian Government and Fluor on the left page.
Open brochure displaying a map with international locations and text about global reach and operational framework.
Open brochure showing military-themed content, including a helicopter image on the left page and text with statistics like "2015" and "250" on the right, along with a silhouette of soldiers marching.
Open magazine spread displaying information about services related to Resource Acquisition and Sustainment (RAAS) and Advisory and Knowledge Transfer (AKT). The left page highlights 330 projects since 2021, while the right page emphasizes 30 projects since 2021. Background images include landscapes and military personnel.
Open book showing a page with text about AB201, Niger Base Custodial Services and Kandahar Air Base Medical Facility with an image of a group and a helicopter on the opposite page.

Calm, clear and in control

Outthought’s approach to design for Austability’s collateral is centred on expressing two key pillars: capability and assurance. These central principles are expressed through styling that is consciously pared back, with a high degree of clarity and concision in copy. Taking cues from the Austability logo, angled crops add a sense of progress, direction and dynamism to layouts.

Stylized letters "AU" with six black stars arranged in a Southern Cross constellation pattern on a white background.

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