Outthought applies a proven process to creative projects. We develop a full understanding of the brief and refine it in collaboration with the client to establish the central communication problem[s] to be solved. We then work through an iterative/design cycle to generate assets and outcomes that solve those problems.
We recognise and embrace the utility of Ai models as part of both the refinement and iterative stages of our process. Ai is not used to produce final outcomes but rather as a tool for expanding and testing a greater number of potentially effective solutions faster, reducing project timeframes and improving project outcomes.
At the final stage, we test solutions against our SCAMP criteria: Solution, Communication, Aesthetics, Mood, and Performance. Or: Does it solve the problem? Is it clear? Does it look good? Does it feel right? After roll-out, we measure and assess the success of the project and synthesize any opportunities to enhance future work.