BRANDING ➞ COLLATERAL ➞

Barratt Family Charitable Trust

The Barratt Family Charitable Trust supports a number of fantastic causes local to the Barratt Family in Norfolk.

Outthought were commissioned to create a brand and identity for the trust to be employed across a range of diverse touchpoints.

Logo of Barratt Family Charitable Trust featuring an interlinked circular pattern.
Logo of Barratt Family Charitable Trust with an abstract floral design.
Large orange tire sculpture on grassy mound in public park with trees and buildings in background during daytime.

United in support of charitable causes

BFCT is overseen by four trustees and members of the Barratt Family. The quartet that administers the trust and their close family ties informed Outthought’s cloverleaf knot design, a uniquely recognisable symbol of the Trust’s charitable endeavours and the four family members behind them.

Intricate circular knot patterns on a black background
Pencil sketch of a symmetrical, interwoven knot design with rounded edges on a light background.
Embossed text "Barratt Family Charitable Trust" on brown leather with stitching.

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Letter from Barratt Family Charitable Trust to John Smith, expressing gratitude for offering a location for a fundraiser. The letterhead includes the trust's logo and contact information.
Poster of The Royal Norfolk Show 2024 at Norfolk Showground, Norwich, on June 26-27, with sponsor logos: Barratt Family Charitable Trust, Norfolk & Norwich Hospitals Charity, and Norfolk Rivers Trust.
Two Gresham's banners for Inter-schools Rugby 2024 event with sponsor logos.
Person walking up stairs holding a tote bag with "Barratt Family Charitable Trust" logo in blue.