DIGITAL PRESENTATION ➞

BookTrust

BookTrust is the UK’s largest children’s reading charity with a history that stretches back over 100 years. Each year they get millions of children reading, especially those from low-income families or vulnerable backgrounds.

BookTrust commissioned Outthought to design a digital presentation for teachers and decision-makers about the benefits of their Letter Box Club scheme that delivers books to children monthly as part of the Pupil Premium.

Pointing the way to the joy of reading

Outthought put a focus on explaining the offer and highlighting the impact of this great scheme that many schools simply weren’t aware of. By expanding on BookTrust’s illustrative, playful style and making effective use, in particular, of a set of directional arrows, the digital presentation clarifies the offer in an easily digestible form. Embedded video adds additional clarity and walks decision-makers through the many benefits of the Letter Box Club scheme.

Yellow upward curved arrow on white background
A child and an adult sitting on the floor of a library or classroom, smiling, as the child holds a purple package. Shelves with books are visible in the background.
Curved purple arrow pointing downwards
A woman and a girl are sitting at a kitchen table, engaging in an educational activity with a worksheet. The woman points to a chart while the girl watches attentively. Various educational materials and a bag are on the table. The kitchen background includes appliances and cabinets.
Curved yellow arrow pointing down and to the left on a black background.

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Tablet screen displaying a BookTrust guide about implementing Letterbox Club for Pupil Premium strategy. The screen shows a child reading a book with a colorful cover. BookTrust and Letterbox Club logos are visible on a blue background.
A tablet displaying an infographic about the Letterbox Club. It shows statistics: 72% of children read more since receiving parcels, 89% like the books, and 96% like or love the parcels. Quotes from a child and a deputy head highlight positive feedback. A note mentions the encouragement of one-on-one time between children and trusted adults.
Tablet displaying BookTrust's Letterbox Club information, featuring a mother and daughter looking at a book from a Letterbox Club package.
A tablet displaying a webpage with a video and testimonial. The page is titled 'Implementing Letterbox Club into your Pupil Premium strategy'. It features a video of a person speaking in a library, alongside a highlighted testimonial discussing the impact of the Letterbox Club on children from the Pupil Premium. The BookTrust logo is at the bottom.
Tablet displaying educational content on attendance and persistent absence, including text, graphics, and photos of children engaging with learning materials.
Tablet displaying a digital document with educational content on using Pupil Premium effectively. Image of a boy in a classroom setting, sitting at a desk with school supplies and educational materials. The background includes colorful storage drawers and globes. Text highlights accountability measures for Pupil Premium usage.