BRANDING ➞ IDENTITY ➞ COLLATERAL ➞

Rolfe & Johnson

Rolfe & Johnson Homedressers provides interior design, home and show home dressing, and consultancy services to the property industry.

Outthought were brought on board at Rolfe & Johnsons’ inception to create a brand identity that would mark them out as providers of quality home dressing services and gain them space in a crowded an competitive market.

Logo with stylized text "Rolfe & Johnson Home Dressers."
"Rolfe & Johnson Homedressers" logo on a dark blue background.
Font sample named Rooney showing uppercase, lowercase, numbers, and the text "Transforming houses into homes."
Dark blue business cards with "R&I" in gold text on a gray background.
Stylized "R & J" text on a blue background.
Four-color geometric design with a vertical blue section and horizontal beige, white, and black sections.
A decorative pillow with a large gold ampersand design on a dark blue background, placed on a white surface next to green plants and pine cones.

From mid-century to mid-Victorian

As the new kid on the block, it was important for Rolfe & Johnson to express the diversity of their offer to reach the greatest volume of potential customers.

In response, Outthought developed a typographic identity with an established feel that combines the modern and the traditional to reflect Rolfe & Johnson’s highly adaptable approach to styling that makes them a viable option across the full gamut of residential property types.

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Open book showing a dining setup with a champagne bottle, glasses, plates, and candles, against a plain background.
Open magazine spread featuring interior design services. Left page includes text describing services with small images of a basket, tea set, and bed. Right page showcases images of a candle on books, a bedroom, and a modern kitchen with decor and appliances.
Open home design magazine spread with interior images and text about services offered.