BRANDING ➞ IDENTITY ➞ COLLATERAL ➞ WEBSITE DESIGN AND BUILD ➞ COPYWRITING ➞

Skipper recruit

Skipper Recruit is the East of England’s leading recruitment agency for professional haulage, freight, HGV, and van drivers.

Following a period of rapid expansion during which Skipper opened both construction and mechanical and engineering desks, Outthought was commissioned to refresh the Skipper brand, build out an expanded identity system, and overhaul their online presence inclusive of extensive content rewrites.

Skipper Recruit logo with stylized 'S' and 'R' in gray, yellow, and teal.
Lush green hills with a winding road at sunset, featuring a white logo overlay in the center.
Logo with the text 'Skipper Recruit' and a stylized 'S' design.
Logo with text 'Skipper Recruit Driving Experts' in gray with yellow accents on a white background and a yellow triangle corner.
Abstract geometric logo with two interlocking shapes, grayscale
Logo for Skipper Recruit with text "Construction / M&E" and a stylized "S" symbol on a white background with teal accent.
Logo of Skipper Recruit Professional with a stylized "S" and purple accents on a white background.

No-nonsense branding drives growth

Skipper Recruit launched during the pandemic and soon established itself as a serious player in logistics recruitment thanks in no small part to hugely experienced founder, Danny Skipper, himself a former professional driver.

Outthought came in at a point of expansion for the company as it moved into new sectors hastening the need to rationalise and enhance the brand and visual identity. Outthought created a robust and immediately recognisable modern, no-nonsense brand architecture that retained the equity in Skipper’s existing identity and rolled it out across key digital and offline touch points.

Yellow and gray trucker hat with a modern logo on the front, featuring mesh back and adjustable snap closure.

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Smartphone displaying Skipper Recruit website with a megaphone graphic and company logo. Contact details and a map location are also shown on the screen.
Smartphone displaying Skipper Recruit website with construction tools graphic and text about recruitment services for various roles.
Smartphone displaying Skipper Recruit website with resources section, featuring images of a yellow cap and wrench, and downloadable packs for candidates and employers.
Smartphone displaying a recruitment webpage for Skipper Recruit, featuring job listings and social media icons.