BRAND STRATEGY ➞ VISUAL IDENTITY ➞ ART DIRECTION ➞ WEBSITE ➞

Webbs of Holt

Webbs Jewellers in the picturesque North Norfolk town of Holt have been sourcing, designing and making beautiful jewellery for generations. Established by Nick Webb, a former maker for prestigious luxury brands including Asprey and Cartier, Webbs is today managed by Nick’s Son, Olly, a master jeweller in his own right and highly qualified gemologist.

Outthought were initially commissioned to work with the Webb family to better define the Webbs brand and bring a greater sense of cohesion to their visual identity, a process that led to a full strategic review, a refresh of the core elements of the visual identity, art direction of an extensive photo and video shoot, and the redesign of the webbsjewellers.com e-commerce site. 

Golden 3D text spelling 'HOLLYWOOD' with a black background.

Generations of care, quality, and craft

Webbs came to Outthought as an already highly regarded and well-established business, with a fiercely loyal customer base. Despite this enviable status, the Webb family felt that a wider prospective clientele was within reach but simply didn’t know about the exceptional artisanal service they provide, comparable to some of the highest-profile independent jewellers in the world. 

Outthought developed a brand strategy for Webbs centred around their extraordinary commitment to care; indeed, returning customers are treated as old friends, leading to enduring multi-generational relationships.

The Holt store and workshop became a central pillar of the strategy, a focal point for the sense of membership that Webbs customers experience. An extensive photo and video shoot was carefully art-directed to immerse more remote online customers in the Webbs universe.

A refresh and refinement of the Webbs typographic mark was undertaken, adding the ‘Of Holt’ identifier to centre the store location within the overall visual identity. A simplified colour palette with an ownable ‘Webbs Blue’ was introduced, and the refreshed brand rolled out across multiple touch-points. 

Three people sitting around a table having a discussion, seen through a slightly blurred foreground, with a cabinet of silverware in the background.
A man wearing protective goggles working on a piece of jewelry at a wooden workbench with tools and materials around.
The logo of WEDNES of Holt in dark blue text on a white background.
Image showing different font styles with alphabet and numbers, labeled 'GILL SANS LIGHT' and 'Palatino'.
Two banners hanging on a building exterior with the text "WEBBS OF HOLT" and an abstract blue design.
Close-up of a purple leather item with gold metal lettering that reads 'WEBB'S of HOLT' and gold rivets at the corners.
A purple shopping bag with gold handles and the text 'WEBBS of HOLT' in gold lettering on the front.
Gold ring with three diamonds in a blue jewelry box with a white interior, labeled 'WEBBS OF HOLT' in gold lettering.
A wooden dining table with four matching chairs with blue velvet cushions. Behind the table, there is a large curved glass display cabinet filled with silver and decorative items. To the right, there is a wall-mounted glass display case with similar items and a red 'Cartier' sign below it. The room has wooden flooring and white walls, with a small arched alcove holding a gray bag in the background.
A vintage decorative clock with floral and bird designs, gold accents, and Roman numerals on the face.
Close-up of a small, fluffy dog with brown and black fur, lying on a dark blue surface, looking at the camera.
Gold ring decorated with multicolored gemstones.
An ornate gold bracelet with blue, pearl, and diamond accents inside a purple jewelry box, with the jewelry box lid open and the bracelet resting on a white cushion.
Close-up of an intricately decorated and ornate Russian ruble coin, illuminated with blue lighting, with part of a banknote visible underneath.
Laptop displaying a jewelry website with images of antique rings and rings selection options.
Smartphone displaying a jewelry website featuring a diamond and emerald cluster ring with a price of £6,250.
A man with glasses working with someone, in an office or collaborative environment, with a blue overlay

“The mesmerising colours of gemstones catching the light, the precision of well-worn tools, and the countless stories that filled our workshop loom large in my childhood memories. My father, Nick, founder of Webbs, passed on a legacy of care, precision, and unwavering attention to detail.”

Signature of My MOSS in cursive script.
A man with glasses and a blue sweater examining jewelry at a shop counter, with a blurred woman in the foreground.
A jewelry display case with watches and jewelry on display, with a blurred background of people sitting at tables.
Close-up of a metal door with a circular emblem that reads 'CHUBB' and 'LONDON' with an image of a fish in the center.
Interior of a clock and jewelry store with antique wooden display cases filled with clocks, jewelry, and accessories. The room has white walls, blue carpet, and spotlights on the ceiling.
Jewelry box containing a large blue gemstone ring and a gold spider brooch with a pearl on its back, placed on a dark fabric surface.
Silver bracelet with a circular centerpiece encrusted with small diamonds, displayed in a black jewelry box with a red border.
Close-up of a blue gemstone held by a pair of metal tweezers, with a blurred orange background.
Close-up of a vintage wooden clock with Roman numerals and ornate decorations, showing the time as approximately 2:07, with a blurred background of lights.
Glassblowing furnace with glowing molten glass on a graphite pipe, in a glassmaking studio.
White logo of Webbs of Holt with the words 'Webbs of Holt' in large letters and 'of Holt' in smaller letters below.